Mobile-First Content Strategy: How to Build IP for the Vertical Economy
Most studios treat mobile as an afterthought — a repurposing exercise that happens after a project is done. The studios winning in 2026 are doing the opposite: designing IP from the ground up for the mobile-first, vertical-first audience. That inversion is creating extraordinary opportunity for those who move first.
Vertical Video vs Horizontal Video: Which Format Wins in 2026?
For most of cinema’s history, the answer was obvious: shoot wide, shoot horizontal. Then the phone became the primary screen for three billion people — and the rules inverted. In 2026, the vertical vs horizontal debate isn’t about preference. It’s about where your audience actually is.